How To Use Video Through The Sales Cycle By Nathan Isaacs Did you know your prospective customers are unlikely to reach out to you and your business offering until more than half way through the sales process? Rather than waiting for that phone to call, you can...
Composer John Williams – you know, the guy behind the Star Wars theme among others – once said during an interview that he believed a good day of work was getting one minute of a composition completed. You read that correctly – one minute. One of the biggest drivers...
Businesses who use video grow revenue 49% faster than non-video users. Here are three easy ways to build your brand with video that you can start doing today. 1 – Livestream your next trade show or marketing event A great way to reach customers and prospects is...
Today’s the fourth installment in our 30 ways to use video for your business or organization. Number 4: Social Media In this video, Nathan Isaacs discusses why you should add video to your social media marketing efforts. Of course, you knew it would be on this...
If you are regularly uploading videos to YouTube, you have experienced some pretty terrible thumbnail choices the platform has historically provided. That is why we create separate thumbnails for our clients. Having a good-looking thumbnail can make or break someone...
Why You Should Consider Pre-Roll Video Ads Most of us can’t wait to click the “Skip Ad” as soon as we can when surfing on YouTube. As a business owner, you should be considering those five precious seconds before someone can skip your ad as an opportunity to build...
Online video advertising has three distinct advantages over other mediums and formats when it comes communicating with your target audience. Engagement. Reach. Cost. Video has long been considered among the most engaging type of content because it blends sight, sound...
Happy 10th Birthday, YouTube! You have come a long way since this first video shot at the San Diego Zoo. Now, YouTube has more than 300 hours of video uploads per minute, and attracts more than 1 billion users each month from around the world. Many businesses,...
Disappointed by the big match up that wasn’t? No, I am not talking about a Kentucky versus Duke matchup in the NCAA men’s basketball final that never happened after Wisconsin beat the unbeatable Kentucky in the semi-final game, and then later lost to Duke in the final...
How much do you know your audience? This is a first post of an occasional series about customer profiles, marketing segmentation, and audience factoids. Google Insights just released a new infographic about EDM, or electronic dance music, which is something that...
Have you seen the CBS holiday commercial featuring Rudolph and the network’s various stars? The commercial helps the network get out its “Happy Holidays” messaging to viewers, while also commemorating the 50th anniversary of the Rudolph the Red-Nosed Reindeer” holiday...
How often do you hear your law practice clients say that they “hire the lawyer and not the law firm?” Online videos are an excellent opportunity for attorneys to share with prospective clients what services they offer, as well as demonstrate the expertise and style of...
