How To Use Video Through The Sales Cycle By Nathan Isaacs Did you know your prospective customers are unlikely to reach out to you and your business offering until more than half way through the sales process? Rather than waiting…
Composer John Williams – you know, the guy behind the Star Wars theme among others – once said during an interview that he believed a good day of work was getting one minute of a composition completed. You read that…
Businesses who use video grow revenue 49% faster than non-video users. Here are three easy ways to build your brand with video that you can start doing today. 1 – Livestream your next trade show or marketing event A great…
Today’s the fourth installment in our 30 ways to use video for your business or organization. Number 4: Social Media In this video, Nathan Isaacs discusses why you should add video to your social media marketing efforts. Of course,…
If you are regularly uploading videos to YouTube, you have experienced some pretty terrible thumbnail choices the platform has historically provided. That is why we create separate thumbnails for our clients. Having a good-looking thumbnail can make or break someone…
Why You Should Consider Pre-Roll Video Ads Most of us can’t wait to click the “Skip Ad” as soon as we can when surfing on YouTube. As a business owner, you should be considering those five precious seconds before someone…
Online video advertising has three distinct advantages over other mediums and formats when it comes communicating with your target audience. Engagement. Reach. Cost. Video has long been considered among the most engaging type of content because it blends sight, sound…
Happy 10th Birthday, YouTube! You have come a long way since this first video shot at the San Diego Zoo. Now, YouTube has more than 300 hours of video uploads per minute, and attracts more than 1 billion users each…
Disappointed by the big match up that wasn’t? No, I am not talking about a Kentucky versus Duke matchup in the NCAA men’s basketball final that never happened after Wisconsin beat the unbeatable Kentucky in the semi-final game, and then…
How much do you know your audience? This is a first post of an occasional series about customer profiles, marketing segmentation, and audience factoids. Google Insights just released a new infographic about EDM, or electronic dance music, which is something…
Have you seen the CBS holiday commercial featuring Rudolph and the network’s various stars? The commercial helps the network get out its “Happy Holidays” messaging to viewers, while also commemorating the 50th anniversary of the Rudolph the Red-Nosed Reindeer” holiday…
How often do you hear your law practice clients say that they “hire the lawyer and not the law firm?” Online videos are an excellent opportunity for attorneys to share with prospective clients what services they offer, as well as…
The client testimonial video is great at providing assurance to prospective clients and customers about the benefits of your product or service. People are heavily influenced by their friends, family and others who may have used your product or service.…
I am often asked how a business – whether that is someone that is self-employed or a shop with dozens of employees – should get started with video marketing. My answer is start with an About Us video. This video…
I loved this YouTube video that was shared by a friend on Facebook. Watch it and tell me what you think. One of the things I like about this is that I think it is an excellent example of how…
I am paying attention to this season’s Super Bowl more closely than usual since my Seattle Seahawks are currently the favorites to represent the NFC in the big game. As a result, I have been spotting Super Bowl-related business news…
Last week, Google rolled out some changes to the YouTube comments section. The reaction about the change from the YouTube community has been mostly negative. My belief is that Google is less concerned about this community than it is about…
You often hear me promoting the need for video marketing on this blog and elsewhere. But what are the real world benefits to video marketing? Below are two recent client videos from Realtors Karoline and Wick Ashley of Ashley Realty…
I wanted to share some recent videos that we (well, it’s actually just me) at Seven G Media were happy to have helped put together for the St. Andrew Legal Clinic for their Taste for Justice fundraising event this past…
Keyword and Keyword phrases are the little things that done correctly will keep the lights on for your business whether you are using them in titles, text or in your videos and video transcripts. The keyword above was “done correctly”…
