Act-On Software (Blog)
For the last three years, I have been writing almost exclusively for Act-On Software, a marketing automation SaaS company based in Portland, Ore. Besides the featured posts below, you can see more on my author page on the Act-On website.
- This Is Why Implementing a Lead Nurturing Program Is So Important (March 12)
- Co-Marketing Relationships Guaranteed to Expand Your Reach (March 5)
- Why You Should Invest in Marketing as A Service in 2019 (February 28, 2019) (Ghost written)
- How to Use Segmentation and Automated Programs for Better Results (February 26, 2019) (Ghost written)
- How AI Will Change Marketing in 2019 (February 21, 2019) (Ghost written)
- 5 Creative Ways to Use Data (Beyond Measuring KPIs) (February 14, 2019)
- Marketing Personalization Strategies You Might Be Missing (January 31, 2019)
- 5 Ways to Use Marketing Automation to Capture Micro-Moments with Your Buyers (January 22, 2019)
- 5 Hacks for Getting to Know Your Customers (January 15, 2019)
- Documenting Your Content Strategy is Critical (December 27, 2018)
- How to Write SEO-Friendly Content for Inbound Success (December 18, 2018)
- Why You Need a Customer Testimonial Video (December 4, 2018)
- The 8-Step Podcast Promotion Plan For Your B2B Brand
- How to build a B2B following on Twitter 2018 (for Free)
- The Marketer’s Ultimate Guide to LinkedIn Native Video
- How to Breathe New Life Into Old Content
- How to Create Better Content in 2018
- Know Your B2B Marketing Metrics: Measure Your Way to Success
- How to Create an Organic LinkedIn B2B Marketing Strategy
- 5 Simple Ways to Write Better Emails
- Once is Never Enough: How to Repurpose Content Like a Boss
- How to Write a Creative Brief for Your Next Video Project (with Template)
- Need an Edge? Do A Content Marketing Competitive Analysis
Rethink Marketing podcast (Act-On Software)
With the help of many, I launched Act-On Software’s Rethink Marketing podcast in August 2016. In the fall of 2018, we celebrated our 100th episode (we’re at Episode 118 as of Feb. 14, 2019). Besides the featured episodes below, you can see more on the Rethink Marketing landing page.
My work in producing the show includes scheduling guests, preparing interview questions, interviewing the guests, editing the episode, preparing episode thumbnails, staging the episode on the server and on the website (along with copy), promoting the episode via my own social channels, and republishing the episode with new copy on the Act-On blog the following week.
- Ep. 119 | Advanced Promotion Tactics to Get Your Content Noticed
- Ep. 117 | Creating a Competitive Advantage for Manufacturing Marketers
- Ep. 116 | The New B2B Consumer
- Ep. 113 |Activating the Customer Feedback Loop
- Ep. 111 | Finding Your Marketing Funnel Strategy
- Ep. 110 | How to Create a Successful Analytics Reporting Process
- Ep. 107 | How to Hire the Perfect Freelance Writer
- Ep. 92 | The Five Power Disqualifiers For Sales and Marketing
- Ep. 88 | F#*K Content Marketing
- Ep. 87 | How to become the next Jay Baer
- Ep. 86 | How to Create an Awesome Content Strategy
Veracity’s PR Talk podcast (Veracity)
In December 2018, I began editing the PR Talk podcast by Veracity. This involves receiving the recorded files, editing and audio cleaning, volume matching for even sounding playback, mixing & mastering, adding provided intro & outro, and removing noticable um’s, uh’s, and silence. It has also included some consulting best practices, from gear to recording, and you can hear that progression over the episodes. For some episodes, I have also written accompanying blog posts.
- Podcast: Allan Brettman: The Columbian (Feb. 20, 2019)
- SEMpdx Event: What’s New for 2019 in Digital Marketing (Feb. 6, 2019)
- Minicast: A weird & kinda random conversation about SEMpdx’s Engage Conference (Jan. 30, 2019)
- Podcast: Mac Prichard: Prichard Communications (Jan. 23, 2019)
- Podcast: Misty Tompoles : Artslandia (Jan. 10, 2019)
- Podcast: Mark Garber: Pamplin Media Group (Dec. 20, 2019)
U.S. News & World Report
If you or someone you know is travelling to Portland, please consider reading these travel articles I wrote for U.S. News & World Report. Besides the featured posts below, you can see more on my author page on the U.S. News & World Report website.
On-demand video editing
“We reached out to Nathan to help us create three videos for UserTesting, and I was beyond impressed with the outcomes!
His professionalism, and ability to take our thoughts and put them into reality, helped us execute on three 3-5 min videos in about a month.
The feedback from the team has been extremely positive.”
– Gabe Sweet, Senior Director of Sales Enablement, UserTesting
video production and editing