2025 was a year of incredible growth and transformation for our content ecosystem at UserTesting. As I look back on my time managing the resource content—spanning our blog, guides, reports, and podcasts—I am incredibly proud of how our team scaled our impact.

Throughout the year, we focused on deepening our authority in the user research and experience space. While we maintained a steady presence with our core blog, we saw explosive growth in our more in-depth resources and multimedia channels.

2025 Content & Podcast Highlights

• Massive growth in guides and reports: Our focus on high-value, long-form content paid off, with a 4x increase in guide consumption and an impressive 5x jump in engagement with our research reports.
• A banner year for Insights Unlocked: Our podcasting efforts resonated deeply, leading to a doubling of our audience year-over-year. Total downloads for the year surpassed 550,000, with an average of over 4,200 downloads per week.
• Chart-topping success: Insights Unlocked reached #1 on the Apple US Technology charts and broke into the Top 50 of All US Podcasts (getting as high as #16).
• A highly collaborative effort: None of this would have been possible without my incredible colleagues. I was fortunate to work with over 70 different collaborators this past year, launching over 50 distinct projects.

Overall, more than 50,000 people engage with our content each month. I’m heading into 2026 energized by these results and ready to find new ways to help our community build better products through human insight.