Podcast Editing
Freelance Editing, Content, and Consulting Services for your B2B podcastsStand Out with a B2B Podcast That
Engages Your Target Audience
I provide multiple services for podcasters. Whether you’re looking for editing, transcriptions, show notes, a launch strategy, or equipment suggestions, I am here to help.
Weekly Podcast Editing
- Apply EQ, compression, volume normalization, and noise reduction as necessary*
- Edit and remove any mistakes and unwanted content or pauses, major umms and ahhs, and other gaps in the conversation to ensure it flows smoothly
- Insert any provided intros, outros, advertisements and announcements into your podcast (these are separate files that are mixed into the final episode)
- Set levels to industry standards (-16 LUFS)
- Tag each completed episode with ID3 metadata
- Convert the episode file into a high quality MP3
- Complete each episode edit within 3 working days (or agreed upon editorial calendar)
- Up to 45 minutes per episode with multi-track raw footage; please add $65/hour for longer episodes or for single track, multi-person recordings
* Every podcast is different, and each episode from the same podcast can can be different in sound quality due to differences in equipment and recording environments. As a result, elements such as reverb or loud noises can not be removed from the recording.
Biweekly Podcast Editing
- Apply EQ, compression, volume normalization, and noise reduction as necessary*
- Edit and remove any mistakes and unwanted content or pauses, major umms and ahhs, and other gaps in the conversation to ensure it flows smoothly
- Insert any provided intros, outros, advertisements and announcements into your podcast (these are separate files that are mixed into the final episode)
- Set levels to industry standards (-16 LUFS)
- Tag each completed episode with ID3 metadata
- Convert the episode file into a high quality MP3
- Complete each episode edit within 3 working days (or agreed upon editorial calendar)
- Up to 45 minutes per episode with multi-track raw footage; please add $65/hour for longer episodes or for single track, multi-person recordings
* Every podcast is different, and each episode from the same podcast can can be different in sound quality due to differences in equipment and recording environments. As a result, elements such as reverb or loud noises can not be removed from the recording.
Per Episode Podcast Editing
- Apply EQ, compression, volume normalization, and noise reduction as necessary*
- Edit and remove any mistakes and unwanted content or pauses, major umms and ahhs, and other gaps in the conversation to ensure it flows smoothly
- Insert any provided intros, outros, advertisements and announcements into your podcast (these are separate files that are mixed into the final episode)
- Set levels to industry standards (-16 LUFS)
- Tag each completed episode with ID3 metadata
- Convert the episode file into a high quality MP3
- Complete each episode edit within 3 working days (or agreed upon editorial calendar)
- Up to 45 minutes per episode with multi-track raw footage; please add $65/hour for longer episodes or for single track, multi-person recordings
* Every podcast is different, and each episode from the same podcast can can be different in sound quality due to differences in equipment and recording environments. As a result, elements such as reverb or loud noises can not be removed from the recording.
A la carte Podcast Services
Basic Show Notes
- 2-4 paragraph (100-400 words) summary of your episode
- Time stamps to questions/segments within the episode
- Relevant links to any websites, CTAs, or other resources mentioned in the episode
Advanced Show Notes
- All features of the basic show notes
- Full transcript of interview
- Branded image quotes from the episode, and that can uploaded a podcast landing page or blog post, as well as shared on social media
- 1-2 audiograms that turn quotable soundbites from the episode into branded videos that can be embedded on your website and shared on social
Upload and staging to your podcast hosting service
- Upload, stage and schedule your podcast episode to your hosting platform following best practices
Optimized episode blog post
- All features of the basic and advanced show notes
- 1,000+ word blog post, which includes all or edited portions of transcript
- Researched and written with focus on target keywords and pillar content
- Relevant internal and external links
- In-line CTAs specific to your business
- Structured for readability
- Multiple headline and meta description options
- Scanned via multiple tools, such as Hemingway, Google Grammar, Coschedule Headline Analyzer, etc.
Podcast consulting
Need help with a technical challenge? Need help figuring out what equipment to buy to get started with your B2B podcast? Need some pointers on booking guests, interviewing guests, editing episodes, or promoting your podcast? You could spend hours trying to learn the answer on your own, or you could call me.
Launch a B2B Podcast
Congrats on launching your B2B podcast. We’re here to help you from initial planning to recording, editing and launching your first five episodes, including a trailer.*
With your podcast launch, we will:
- Define your podcast audience
- Help you research and develop a podcast name
- Recommend equipment, technology, and a workflow that works for your team
- Equipment and recording setup assistance
- Outline a 3-6 month editorial calendar, depending on publishing cadence, and begin guest outreach
- Assist in recording and editing your first five episodes
- Help you select intro and outro music
- Write script for in-house ad spot
- Coordinate custom podcast art (logo, thumbnails, episode promotion images)**
- Coordinate website integration***
- RSS setup & submission to iTunes, Google Play, Spotify, and other podcast players
- Help write script requesting friends, family, coworkers and vendors to review and rate the podcast
- Map promotion plan for podcast episodes
- Develop integration plan with other marketing activities
* Your first episode is typically less than 10 minutes and is basically a placeholder used in getting the show setup on the various podcast networks. **We can connect you with our freelance designers, or pass along templates for your designers to customize. *** We’re familiar with WordPress.
Frequently Asked Questions
How much does podcast editing cost?
You can expect to spend an average of $130 per episode for outsourced podcast editing services. You can spend more for show notes, optimize blog post, audiograms and more. This is for multitrack recorded episodes less than 45 minutes. Longer episodes, or episodes recorded on one track will cost more to be edited due to extra time required to edit.
How much would it cost to start a podcast?
The cost for starting or launching a podcast depends on a number of factors. There is the cost of the recording equipment, which can be a few dollars to several thousand dollars. There is the cost of hosting the podcasts. You need to include the cost of editing the podcasts, whether that is outsourced to me, or you do it in-house. There is also the cost of promoting the podcast episodes, which can include paid advertisements. It is recommended to start a B2B podcast with 4-5 episodes already recorded, which is factored into my podcast launch pricing.
Do I need to commit to a contract?
You don’t need a contract to obtain podcasting services with me. But if this is your first time working with me, I may require that you pay a deposit before any work is done. Many clients are a team within a B2B MarTech or SaaS company and are required to have some sort of vendor agreement with me to help with budget planning. Even in those contracts, I typically include a break-up clause for either party that requires only a 2-week written notice.
How long should your podcast be?
The correct length of your podcast should be what you need to get your point across, and what your audience will continue listening. This could an 15 minutes or it could be an hour. Based on a sample of 10 million episodes, the median podcast duration is 38 minutes and 42 seconds.
How long does it take to edit a podcast
The amount of time it takes to edit a podcast depends on a few factors: episode length, recording equipment, and recording environment. A 30-minute episode recorded in a quiet environment with decent equipment may only take an 45 minutes. That same conversation recorded in a noisy environment with mediocre equipment may take 2-3 hours.
Will my podcast sound like NPR?
Your podcast can sound like what you hear on NPR but it requires an investment in equipment, studio, and planning. You’ll also need to train your voice and word pronunciation just like an athlete practices over and over again in their sport. That said, with some coaching, a smaller investment in equipment, and some planning, and your podcasts will sound NPR-ish.