Editor’s Note: This post about how you leverage resources — from friends to our MarTech stacks — was originally published on LinkedIn.

What are the resources you leverage to make you more successful? How has that changed over the years?

Growing up I always believed you should be friends with someone who could help you move, help you fix your car, or help you out in a jam (usually this is my mom).

As an award winning newspaper reporter that list expanded to knowing U.S. senators, outlaw biker gangs and the office administrators that always had a stash of cookies or other treats.

Today, in the digital age, you need to be buddies with a different group of experts: a web person, a micro-influencer, or a content freelancer.

Last week, I had some time to work on my website, update the blog and my portfolio page. In the process, I managed to screw it up enough that my shared-hosting platform stopped loading the site.

Screenshot of Josh Cherian's LinkedIn page. I was able to leverage my resource -- my friendship with Josh -- to quickly get my website back up.

Thankfully, I am friends with Josh Cherian, who was able to get it all back and running Thursday evening. Definitely worth the investment. Check him out.  

In this week’s Rethink Marketing podcast sponsored by Act-On Software, I talked with Peter Hoffman from Motion Solutions about the evolution of marketing in the manufacturing industry.

Back in the day, the sales team controlled the information that customers wanted.

Nowadays, your customers control how, when and why they get information.

And in our right time is right now world, if you’re not ready to answer your audience’s questions, you could be missing opportunities and leaving money on the table. Just like I was with my website woes.

Listen to the episode and learn how Peter and Motion Solutions use marketing automation and an integrated CRM as a competitive advantage in the manufacturing industry. The link is below.

Until next week, I am wondering what are the tools and technologies you first used in your career that now seem obsolete? When I started out as a reporter at the Tri-City Herald, I carried around a police scanner. I am sure there is an app for that now.