by Nathan Isaacs | Uncategorized
The client testimonial video is great at providing assurance to prospective clients and customers about the benefits of your product or service. People are heavily influenced by their friends, family and others who may have used your product or service. A video review...
by Nathan Isaacs | Uncategorized
I am often asked how a business – whether that is someone that is self-employed or a shop with dozens of employees – should get started with video marketing. My answer is start with an About Us video. This video has a lot of value because it can be used for several...
by Nathan Isaacs | Uncategorized
I loved this YouTube video that was shared by a friend on Facebook. Watch it and tell me what you think. One of the things I like about this is that I think it is an excellent example of how to tell a story quickly. That is one of the most compelling reasons to use...
by Nathan Isaacs | Uncategorized
I am paying attention to this season’s Super Bowl more closely than usual since my Seattle Seahawks are currently the favorites to represent the NFC in the big game. As a result, I have been spotting Super Bowl-related business news popping up all over the place (sort...
by Nathan Isaacs | Uncategorized
Last week, Google rolled out some changes to the YouTube comments section. The reaction about the change from the YouTube community has been mostly negative. My belief is that Google is less concerned about this community than it is about building (forced) engagement...
by Nathan Isaacs | Uncategorized
You often hear me promoting the need for video marketing on this blog and elsewhere. But what are the real world benefits to video marketing? Below are two recent client videos from Realtors Karoline and Wick Ashley of Ashley Realty Works in Portland. Karoline...
by Nathan Isaacs | Uncategorized
I wanted to share some recent videos that we (well, it’s actually just me) at Seven G Media were happy to have helped put together for the St. Andrew Legal Clinic for their Taste for Justice fundraising event this past September. The short story is that I have a...
by Nathan Isaacs | Uncategorized
Keyword and Keyword phrases are the little things that done correctly will keep the lights on for your business whether you are using them in titles, text or in your videos and video transcripts. The keyword above was “done correctly” because often times we don’t take...
by Nathan Isaacs | Uncategorized
Small business owners and startups have an advantage over their predecessors from 10 years ago. And that advantage is in the progress technology has made over that time period. Can you believe that 10 years ago there was no YouTube, Facebook or Twitter? Ten years ago...
by Nathan Isaacs | Uncategorized
As technology continues to lower the entry bar on shooting, editing and producing web videography, there remains the actual skill of shooting engaging video that only comes with repetition, practice, trying new things and learning from your experiences. Recently I...
by Nathan Isaacs | Uncategorized
This is a quick post while I am waiting for a video to render. In my email inbox was a weekly roundup from YouTube that included a video from Ellen DeGeneres. In the video, which is a compilation of clips from her afternoon talk show, celebrities show off that they...
by Nathan Isaacs | Uncategorized
More and more consumers are watching videos online as they research their next purchase – whether it is buying a home or choosing a restaurant. This is especially true of local businesses that are being checked out by consumers using their mobile devices at or near...