The Importance of Storytelling in Business

What does storytelling have to do with your business and what is the importance of storytelling in business? People crave the emotional and powerful connections that only come through telling a story. Stories work because we are wired to want to hear them. Scientists...

How-To Tips For Content Marketing

Quite a few how-to articles on the Web about content marketing encourage you to create content for your Website and your social platforms, but stop short of telling you how. As a former newspaper reporter (I have published more than 1 million words about various...