How to get video testimonials at your roadshow events
Roadshow events are great opporunities for capturing video testimonials with your customers. Here's what you should know.
Technical Tips For Live Streaming A Virtual Event
There is a lot of noise about holding a virtual event, but very little meaningful tips. Here is my real-life technical tips for live streaming your event.
How to Create an Effective Call To Action For Your Video Marketing
Want more business? Leads? You won’t get them without an effective CTA. Here are four tips for an effective call to action for your video marketing.
Is it time to update your website content?
Is it time to update your website content? By updating your website content, you will improve your relevant website traffic, and increase leads and sales.
How to Get More Leads with On-Demand Webinars
On-demand webinars are a great tactic for generating leads 24/7, but most B2B brands fall short in what they offer. Here are my proven tips.
How to plan your next tent pole marketing campaign
Why it works: tent pole marketing provides a framework for marketing to your prospects before, during and after a targeted event that is expected to catch their interest and engagement
How to start a B2B podcast in 2020
The best time to start a B2B podcast was five years ago. The next best time is today. Here is how to get started launching your B2B podcast in 2020.
How to Build a Successful Side Hustle Video Course for Free
Whether creating an online video course, hiring a video freelancer, or starting a business, quickly build your MVP to get revenue and validation early.
Future Proof Your Marketing Teams
Are you prepared if someone from your marketing team suddenly left? Would you be able to respond if a scheduled email goes awry or the website goes down?
4 Content Marketing Lessons From Old Town Road
If you want to ride a horse on the Old Town Road or live like a content marketing rockstar, follow these four lessons from Old Town Road and Lil Nas X.
The Other “Secret” Ingredients to Dave Gerhardt’s LinkedIn Video Strategy
This post, originally published on LinkedIn Pulse, outlines key factors for developing a successful LinkedIn Video Strategy
The Core 3 B2B Videos You Need In Your Content Marketing Library
There are three core videos that you need in your B2B content marketing library.
Why You Should Hire a Freelancer and What Questions to Ask Them When You Do
This post answers when and why you should hire a freelance writer or content producer, as well as what questions to ask them when you do.
Why You Need a Frictionless Customer Experience for Your Audience
What friction points are you creating with your audiences? Unfortunately, many customer experiences are filled with friction. That's bad for 3 reasons.
Leverage Your Resources
How do you leverage your resources to make you more successful? How has that changed from 10 years ago. Do you include people and tech in that mix?
Three Content Marketing Lessons from the 2019 Super Bowl Ads
Editor’s Note: This post about content marketing lessons from the 2019 Super Bowl ads was originally published on LinkedIn. What was your favorite super bowl ad? While I don’t think this year featured the equivalent of Apple’s “1984” ad, or even Volkswagen’s Darth Vader spot from 2012 . But there were standouts worth talking about today. For…
January’s Freelance Content Marketing Recap
This is a quick recap of my freelance content marketing activities for January 2019. I got to work with some great brands, and interviewed amazing guests.
5 Hacks to Better Know Your Customers
Who are your customers? Here are five ways to your B2B can better understand and know your customers so that you can sell more.
3 Questions to Answer about Your Buyer Personas in 2020
Have you answered these 3 key buyer persona questions about your customers? You need to if you want to be successful in 2019.
The Marketer’s Ultimate Guide to LinkedIn Native Video
Editor’s Note: This post describing the ultimate guide to LinkedIn native video was originally published on the Act-On Software blog. Have you considered adding LinkedIn Native Videos to your 2018 and 2019 marketing plans? If not, why not? Nearly all B2B…