That is a line from an essay in the Wall Street Journal from saxophonist Sonny Rollins, talking about reconciling your personality as the new home owner with that of the home. There were two paragraphs that I loved and wanted to share.
Rooms have sound—a note, if you will. My living room is an E, and to a lesser degree an A-flat. When I play an E in there, it resonates more than any other note—filling the space and lingering in the air. E is a good note, but I’m an ecumenical guy. I have nothing against any of the notes. Sometimes they have stuff against us players.
A house has a soul. I hope you don’t think that’s too strong a word. Its personality is shaped by its history. The personality of this house and my personality—we had to join and realize, well, we’re going to be together for a while. That process is going on now. I’m getting used to the house—and it’s getting used to me. It has been a comfortable relationship so far.
So what does that mean for video marketing, or marketing in general (in other words, why am I sharing it in a blog).
Well, in many ways, what Sonny is talking about is true for a business finding its sound in marketing itself to the public and to potential customers. Not everyone is destined to be a video star. Not every business should be creating humorous videos. We all just have to explore and find our sounds.