7 Ways to use Web Video In Your Sales & Marketing
Using web videos will help your company build awareness, identify new prospects and increase revenues.
But that will only occur if you use the videos. Like other tools – you will only realize their full potential if you use your Seven G Media videos to leverage your other marketing and sales activities. By doing so, you will find that your videos will help prospects better understand your products or services, show off your products and services, demonstrate your expertise, and build trust.
- Before the sales call – Before your sales call, send your prospect a video related to that stage of the sales funnel (learn more about the video sales funnel strategy). This will give the prospect more information about your offer, answer some questions they may have, and help them ask better questions when you meet together.
- After the sales call – Whether it was a telemarketing cold call or an in-person meeting, follow up with that sales call by sending link to your video that highlights some key points (benefits, features) that were raised during the call; send a link to your FAQ videos; or send a link to a testimonial from a satisfied customer.
- Email marketing – The click-through rates for email that contain video is 2-3 times higher than email without video, according to the folks at Flimp Video.
- Email signature – You can add a thumbnail or an encoded URL link to your company’s “About Us” video to your email signatures. And tell them what it is and what to do: “Watch our About Us video: bit.ly/aboutus.”
- Direct mail and other printed materials – Similar to the email signature, you can create a custom, encoded URL or QR code for your videos that allow customers to use their smartphone to watch your videos. This is also a great way to – finally – begin to measure the engagement and effectiveness of your printed marketing collateral.
- Social Media – Whether Facebook, LinkedIn, Google+, Twitter or Pinterest, social media channels are a great place to share your videos. Some tips to sharing would be to include a brief blurb about the video instead of just posting the link, adding the word “Video” to the post to let people know what it is you are talking about, and by enlisting the help of your employees, friends and family to “Like,” share, or comment about the video. Also, I recommend, when possible, to having encoded links to the videos that are embedded on your website.
- Landing pages – I recommend creating specific landing pages for your videos. This included placing an About Us or business introduction video on your home page. By embedding the videos on specific web pages and then sharing those links, you are sending people to your website where you can lead them to a specific call to action – such as scheduling a coffee or buying a widget. According to Eyeview Digital, landing pages with short videos increase conversion by 32 percent.